My story

Hello, I’m Farah.

I’m a French-Tunisian marketer based in Seoul. Raised between cultures, I’ve grown brands across Europe, the Middle East and North Africa, and founded Ake.Lab after completing the OASIS foreign founders program in Korea.

12

years in marketing

4+

languages

3

regions ⇄ Korea

OASIS

startup program

Farah — Between cultures

Roots

Between cultures

Growing up between many countries, I learned that the same message sounds different in every one of them.

Farah — Experience first

Career

Experience first

12 years across Europe, the Middle East and North Africa, from multilingual ad campaigns to building a marketing team from scratch.

Farah — Then came Korea

Seoul

Then came Korea

Living in Seoul, I started studying the Korean market closely: how people search, shop and choose brands.

Farah — OASIS, then Ake

Founding

OASIS, then Ake

I completed OASIS, Korea’s foreign founders program, and founded Ake.Lab: a bridge for brands between Korea and Europe, the Middle East and Africa.

I bring my cultures and my creativity to every brand that wants to speak to the world.

Farah, founder of Ake

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